Who We Are, What We Do & How You Can Join the Baby Sparks Journey
- teambabysparks
- Jul 21
- 2 min read
Updated: Jul 22
Welcome to the brand new Baby Sparks blog – a space where we’ll be sharing parenting tips, early years development insights, sensory play ideas, and behind-the-scenes stories from our growing franchise team. But first things first… if you’re new here, let us introduce ourselves.
What is Baby Sparks Sensory?
Baby Sparks Sensory is a UK-wide baby and toddler sensory franchise – with a heart-led, research-backed approach to child development and parent connection. From newborn baby massage to confidence-boosting toddler sessions, everything we do is rooted in understanding how little ones grow, learn and bond with their caregivers.
We offer:
Sensory Music and Movement classes for Babies and Toddlers (our Little Sparks, Spark Shakers and Spark Movers classes)
Baby Massage Courses (our Tiny Sparks classes)
Pop up Classes and Events (Private bookings, Birthday Parties, Daddy Sparks and Twin Sparks)
Sensory Provision for Nurseries, Pre Schools and SEND settings in Mainstream schools
Connection-based Learning for Families
Expert Insights from Early Years Specialists through our social media, online collaborations and in person delivery
Our sessions are warm, welcoming and developmentally rich – and we’re proud to be making a difference in those precious first 0–3 years of life.
Who’s Behind Baby Sparks?
Founded by two mums, Helen Atkins and Kat McMurphy (with a background in education, child development and plenty of lived experience!), Baby Sparks Sensory was born from a desire to make parenthood less lonely and early years learning more joyful.
We believe parents deserve more than tick-box baby classes. They deserve:
To understand their baby’s development
To connect with other local families
To be guided by someone who gets it – from sleepless nights to separation anxiety
Our franchisees are mums, carers and educators who bring heart, humour and knowledge to every session.
💚 Want to Join the Team?
If you’ve ever dreamt of starting your own business… If you’ve found yourself wondering if there’s more than the 9–5 grind… If you light up at the thought of working with little ones and supporting families...
We’d love to tell you more about becoming a Baby Sparks franchisee.
With full training, marketing support and a flexible business model that works around family life, we’ve helped women across the UK build their own purposeful businesses doing something they love.
You don’t need a teaching degree – just warmth, commitment and a love for early childhood development.
Find out more about our franchise opportunities here
Follow Along
We’ll be using this space to share:
Sensory play inspiration you can try at home
Developmental insights from baby to toddler
Franchise stories and behind-the-scenes features
Practical business tips for mums building their own brand
Thank you for being here – whether you’re a curious parent, a prospective franchisee, or just someone who loves a good foot tambourine and bubbles moment. You're so welcome.
💜💙💚
The Baby Sparks Team
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